十类话题搞死雅思写作-媒体类(1)

雅思写作媒体类的常见考题有“广告的利弊”和“读书是否更能激发语言技能”，下面继续看孙笑飞老师为我们讲解十类搞死雅思写作的话题之“媒体类”

先来看题：广告的利弊
Advertising which can be seen everywhere in daily life influences what people think and it has negative effects.
To what extent do you agree or disagree?

雅思考题思路分析：

广告的利：
提高产品知名度，促进销量
提供信息，利于消费者货比三
公益广告，传播正能量
广告本身的美学价值
广告的弊：
中断电视节目，破坏享受
夸大宣传，产生冲动的购买欲
提高物价
个人立场：
广告的利大于弊

该题适合用有倾向性的辩论式题型

段：引出主题，表明立场
二段：广告的好处
三段：广告的坏处+反驳
四段：总结全文，重申立场


开头
Probably thanks to the age of information explosion, we are surrounded by a variety of advertising. Some claim that advertising always has negative influences. I am skeptical about such a point of view.

利
1. 提高产品知名度 – 提高销量 – 刺激消费
enhance the products’ reputation
boost sales volume
stimulate economy

2. 传播市场信息 – 利于消费者货比三 – 正确消费决策
share marketing information
Consumers can make comparison shopping.
make reasonable shopping decisions
Secondly, by watching TV commercials, consumers can have a direct understanding of what they intend to purchase, and they are able to make comparison shopping before making a reasonable shopping decision. In view of this, advertising is not entirely misleading for shoppers.


3. 公益广告：传播正能量。
public-interest advertising
spread a force for good.
e.g. raise the public green awareness;
save energy and cut emission;
preserve wild animals…

弊
1. 广告成本 – 转嫁消费者 – 提高物价
The costs of commercials are typically transferred to consumers. In other words, the retail price of the product will be raised.

2. 夸张的广告语 – 引发冲动消费
exaggerated advertising slogans
lead to impulsive buying desire
make unreasonable shopping decisions
In conclusion, advertisements play an important role in the stimulation of economy, decision-making, and the spread of good forces. Although some people are against advertising, its benefits far outweigh the disadvantages. Overall, I am still convinced that people cannot live without advertisements.